2251 ADVERTISING AND MARKETING PROFESSIONALS

ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Skill Level: 1

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks:

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Related Occupations:

• 225111 Advertising Specialist
• 225112 Market Research Analyst
• 225113 Marketing Specialist
  
  

225111 ADVERTISING SPECIALIST

Alternative Titles:

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skill Level: 1

225112 MARKET RESEARCH ANALYST

Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

Skill Level: 1

225113 MARKETING SPECIALIST
Alternative Titles:

• Marketing Consultant
• Marketing Coordinator
• Marketing Officer

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Skill Level: 1

Specialisations:

• Brand Manager
• Category Manager
• Product Manager
• Sales Promotion Officer

 

2252 ICT SALES PROFESSIONALS

ICT SALES PROFESSIONALS manage client accounts and represent companies in selling a range of computer hardware, software and other ICT goods and services to industrial, business, professional and other organisations.

Skill Level: 1

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience and/or relevant vendor certification may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks:

• compiling lists of prospective client businesses using trade directories and other sources
• acquiring and updating knowledge of employer's and competitors' goods and services, and market conditions
• visiting regular and prospective client businesses to establish and act on selling opportunities
• assessing customers' needs and explaining the goods and services which meet their needs
• promoting employers' ICT goods and services to existing and prospective clients
• quoting and negotiating prices and credit terms, and completing contracts and recording orders
• arranging delivery of goods, installation of equipment and the provision of services
• reporting to sales management on sales made and the marketability of ICT goods and services
• following up with clients to ensure satisfaction with ICT goods and services purchased, arranging modifications and resolving any problems arising
• preparing sales reports, and maintaining and submitting records of business expenses incurred

 

Related Occupations:

• 225211 ICT Account Manager
• 225212 ICT Business Development Manager
• 225213 ICT Sales Representative

 

225211 ICT ACCOUNT MANAGER 

Manages sale of computer hardware, software and services to existing account clients and identifies further sales opportunities within these accounts, builds new account clients, manages customer satisfaction and retention, and coordinates the preparation and presentation of ICT sales proposals and tenders.

Skill Level: 1

225212 ICT BUSINESS DEVELOPMENT MANAGER

Identifies and generates new ICT business opportunities to further improve market share and awareness by gaining an understanding of customers' ICT needs and promoting goods and services to these customers. May manage some key customer accounts.

Skill Level: 1

225213 ICT SALES REPRESENTATIVE

Develops and converts sales opportunities into sales of computer hardware, software and ICT services.

Skill Level: 1

 

2253 PUBLIC RELATIONS PROFESSIONALS

PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Skill Level: 1

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks:

• planning and organising publicity campaigns and communication strategies
• advising executives on the public relations implications of their policies, programs and practices
• preparing and controlling the issue of news and press releases
• undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• representing organisations and arranging executive interviews with publicity media
• attending business, social and other functions to promote the organisation
• commissioning and obtaining photographs and other illustrative material
• selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Related Occupation:

• 225311 Public Relations Professional
  

 

225311 PUBLIC RELATIONS PROFESSIONAL

Alternative Title: Corporate Affairs Officer

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level: 1

Specialisations:

• Maori Liaison Officer (NZ)
• Media Liaison Officer
• Press Officer
• Promotions Officer
• Public Affairs Officer
• Public Relations Consultant
• Public Relations Officer

 

2254 TECHNICAL SALES REPRESENTATIVES

TECHNICAL SALES REPRESENTATIVES represent companies in selling a range of industrial, medical and pharmaceutical goods and services to industrial, business, professional and other establishments.

Skill Level: 1

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks:

• compiling lists of prospective client businesses using directories and other sources
• acquiring and updating knowledge of employers' and competitors' goods and services, and market conditions
• visiting regular and prospective client businesses to establish and act on selling opportunities
• assessing customers' needs and recommending and explaining goods and services to them
• monitoring customers' changing needs and competitor activity, and reporting these developments to sales management
• quoting and negotiating prices and credit terms, and completing contracts and recording orders
• arranging delivery of goods, installation of equipment and the provision of services
• reporting to sales management on sales made and the marketability of goods and services
• following up with clients to ensure satisfaction with goods and services purchased, and resolving any problems arising
• preparing sales reports and maintaining and submitting records of business expenses incurred

Related Occupations:

• 225411 Sales Representative (Industrial Products)
• 225412 Sales Representative (Medical and Pharmaceutical Products)
• 225499 Technical Sales Representatives nec
  
  

225411 SALES REPRESENTATIVE (INDUSTRIAL PRODUCTS)

Represents companies in selling a range of specialised chemicals, machines, manufacturing materials and other industrial supplies.

Skill Level: 1

225412 SALES REPRESENTATIVE (MEDICAL AND PHARMACEUTICAL PRODUCTS)

Represents companies in selling medical, dental and veterinary equipment and supplies, and pharmaceutical products.

Skill Level: 1

Specialisation:

• Medical Representative

 

225499 TECHNICAL SALES REPRESENTATIVES NEC

This occupation group covers Technical Sales Representatives not elsewhere classified.

Skill Level: 1

Occupations in this group include:

• Sales Representative (Educational Products and Services)